National Social Marketing Centre

Submit a case study

The NSMC is always looking for new and innovative examples of social marketing good practice. If you've been involved in an effective social marketing project or programme and would like to showcase your work and share your experiences, please complete the submissions form and email it to

Are there any requirements to get onto ShowCase?

Yes. To ensure a high quality of social marketing work on ShowCase, case studies must:

  1. Aim to influence people's behaviour (not just knowledge, awareness or attitudes)
  2. Develop a strong understanding of the target audience
  3. Be based on insight into what moves and motivates the target audience
  4. Offer an attractive exchange by maximising the benefits and minimising the costs of adopting a new behaviour
  5. Use an appropriate mix of methods to influence the target behaviour
  6. Follow a structured and systematic process, with dedicated project management and leadership
  7. Engage with relevant stakeholders and partners, including senior managers and commissioners
  8. Be formally evaluated and demonstrate clear behavioural outcomes

How do I submit a case study?

If you think your project meets the criteria listed above, we'd love to feature it on ShowCase!

The first step is to send us some information on your project. Please fill in the submission form below and send it to

To help us understand your project and assess its suitability forShowCase, please try to complete all sections of the submission form and provide as much detail as you can (within the stated word limits).

Our case studies are quite comprehensive and focus on the practicalities of delivering a social marketing project as well as outlining outcomes. Any reflections on your project, whether positive or negative, will be valuable learning for others, so please be open in your responses.

While the submission form is divided into sections, please try to link your responses so that the complete submission conveys the story of your project and the process you followed. Case studies should be written in narrative style and proofread for spelling and grammar.

What happens next?

A member of The NSMC research team will review your submission against the criteria and get in touch within two weeks to let you know if your case study is suitable for ShowCase.

If it is, we'd love to speak to you (either face-to-face or over the phone) to gather further information that will help us turn your submission into a full case study that illustrates the journey of your project.

Before the case study goes live, you will be given the chance to review the final version.

What's in it for me?

By submitting a case study that is accepted onto ShowCase, you get:

  • Validation for your work from a leading social marketing centre of excellence
  • Visibility to a global social marketing community
  • Recognition from peers and experts
  • A comprehensive and professionally written case study
  • Official NSMC Certificate of Merit
  • Exposure on ShowCase and promotion through other NSMC channels (e.g. included in publications and resources, presented and discussed at events and workshops)

Click here to download a submission form.


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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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The Chartered Institute of Marketing New Social Marketing Award


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