National Social Marketing Centre

ShowCase archive

Early Detection of Lung Cancer


Early lung cancer detection logo

Doncaster PCT’s Early Detection of Lung Cancer intervention aimed to increase early detection of the disease in the area, by increasing the number of people with potential symptoms (namely a cough that lasts more than three weeks) presenting to their GP.

Full benchmark case study
Summary benchmark case study



Getting the Right Treatment

Misuse of A&E

Getting the Right Treatment logo

Getting the Right Treatment was a comprehensive social marketing programme to address misuse of Accident and Emergency (A&E) services in Tower Hamlets, specifically amongst the Bangladeshi community.

Full benchmark case study
Summary benchmark case study 



Tobacco Control National Strategy

Smoking cessation

Tobacco Control National Strategy

In 2007/08 the England Department of Health developed a new marketing strategy to address smoking prevalence among routine and manual workers, with the aim of reducing prevalence to 26 per cent or less by 2010.

Full benchmark case study
Summary benchmark case study
Quitting funnel






Smoking cessation; Healthy living

Vitality logo

Vitality is a holistic health and wellbeing service for South West Essex, which supports individuals to improve their health by making simple lifestyle changes.

Full benchmark case study
Summary benchmark case study





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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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