National Social Marketing Centre

'Starter for 10'

Starter for 10 offers a set of flexible teaching and course materials for use in both undergraduate and master's programmes and offers a basic framework on which to build new course materials.

Developed by leading social marketing academics with real-world experience, the resource contains a range of high-quality materials, including:

  • PowerPoint presentations covering the central issues and debates in social marketing
  • Group and individual assignments for students
  • Case studies
  • Further reading and resources
  • Handouts and tutors' notes

Included in the resource:

PDF versions of each of the seven presentations are available to download below. These will consist only of slides and do not include the tutor's notes included in the full versions.

  1. Definitions (Presentation)
  2. Social marketing: the basics (Presentation)
  3. Insight (Presentation)
  4. The 4Ps (Presentation)
  5. Issues in social marketing (Presentation)
  6. Case example 1 (Presentation)
  7. Case example 2 (Presentation)
  8. Road safety debate (Handout)
  9. Assignments (Handout)
  10. Resources (Handout)

Click here to download a more detailed summary of the course content.

We are currently rebuilding this website and once it is complete all the Starter for 10 materials will be available here for free download. In the meantime, if you want to see the tutor's notes that accompany the seven presentations or resources 8-10, please contact directly at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it 

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  • Starter for 10

    This resource is designed for professors and lecturers in academic disciplines such as public health, marketing, communication, health and social policy, management and business studies.

  • "Refreshing and interesting..."

    They explain some parts of the social marketing process with a different slant from what you hear in the States, in a way that I find refreshing and interesting. 

    Mike Newton-Ward, Social Marketing Panorama


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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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