National Social Marketing Centre

Social marketing training

The NSMC  provides world-class training, from entry-level introductions to accredited social marketing courses for practitioners.

We've trained over 10,000 people in social marketing, and we believe in embedding learning in every project we deliver. 


Our online social marketing training course will give you a grounding in social marketing concepts, and help you develop the skills to put together an effective behaviour change programme.

Social Marketing Award courses

Our regular two-day Award course teaches delegates the skills to plan and implement a social marketing programme, and offers the chance to take an assessment leading to The NSMC Level 4 Social Marketing Award, accredited by the Chartered Institute of Marketing. The date for the next course is 9&10 March 2016 and you can book online here.

Visit our News section for details of upcoming events, or contact Patrick on 0207 799 1900 or for more details of scheduled courses. 

Bespoke training 

We can also build skills through workshops designed purely around your organisation's strategic objectives. We have created bespoke training for hundreds of organisations worldwide. For example we:

  • designed and rolled out a regional training programme for 3,000 NHS staff,
  • trained local obesity leads to use the new Change4Life segmentation of English families to design more effective programmes to reduce childhood obesity,
  • worked with the UK's Department for International Development to design and deliver a five-day workshop for key HIV-prevention staff working in China's seven southwest provinces.


If you're an experienced social marketing professional we can offer tailored mentoring support, working with you at any stage of programme development, implementation and evaluation.

Talk to us about your training and support needs: contact Patrick on 0207 799 1900 or

Starter for 10 

The NSMC's Starter for 10 resource pack offers flexible teaching materials for undergraduate and masters courses in public health, marketing, communication, health and social policy, management and business studies.

Video extracts

View short video extracts from our social marketing training courses to get a flavour of the content. 


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  • Talk to us about training

    The NSMC can offer the training and support you need to deliver effective behaviour change projects. Call Patrick on 020 7799 1920.

  • High quality...

    The Chinese Government appreciated the high quality of the training that The NSMC provided. We believe this is a strong commendation because the Chinese Government set the bar very high. 

    John Leigh, Team Leader for the Millennium Development Goals, DFID China.

  • Services

    From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.

    Learn more

  • Training the NHS

    We've trained over 3,000 NHS staff. As a result, 71 per cent of them said they would change how they worked on future behaviour change campaigns.


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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

Read more

12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

Read more

23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

Read more

18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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