National Social Marketing Centre


Our goal is always to help you achieve yours; lasting, positive behavioural change. 

From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.

Social marketing programmes with impact

The NSMC has been at the forefront of social marketing practice right from the beginning. The six stage programme planning process we developed through our learning demonstration site programme for the Department of Health is now followed by most other social marketing agencies.

We have put the process into practice with clients including US Agency for International Development, the Department of Health in England, many NHS organisations in England and Scotland, the Department for International Development, the Hong Kong Department of Health, SNV Netherlands and many local authorities throughout the UK.

When you work with us, we won't just deliver you an effective social marketing programme. We believe that to achieve sustainable behaviour change organisations need to develop their own social marketing capabilities.  That's why we offer every client a training and development workshop as we develop our programme, leaving your organisation with the skills and tools to deliver your own programmes into the future.  

Talk to us about social marketing programme delivery: 020 7799 1900. 

Policy and strategy

We believe that great solutions come from great strategy, and great strategy from great thinking. Find out how we can help you apply strategic social marketing.

Research and evaluation

Properly understanding your target audience, who they are and what shapes their actions, is fundamental to successful behaviour change activities.  We can help you at every stage of planning, implementing and evaluating your social marketing programme through research

Training and mentoring 

The NSMC has delivered social marketing training to over 10,000 practitioners in the UK, and around the world.  Find out more about our world-class social marketing training.

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  • Talk to us

    How can we help your social marketing project? Call us on 020 7799 1900.

  • At the forefront...

    The NSMC is at the forefront of social marketing thinking.

    Katherine Wilson - Senior Communications Implementation Manager, National Patient Safety Agency

  • Hugely beneficial...

    Just a note to say a big thank you for the course. I really found it hugely beneficial and have been advocating your course to all our staff here at Public Health Wales


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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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