National Social Marketing Centre


From establishing the evidence base for social marketing in the UK, we've been at the forefront of social marketing practice right from the outset.

Here's how we're helping clients deliver behaviour change programmes with impact. 

Programme delivery

At the moment we're:

  • Developing a social marketing intervention to increase uptake of screening in Brighton
  • Developing a mental wellbeing programme with NHS Lambeth.
  • Producing a toolkit for SEGMENT, an EU-funded sustainable travel segmentation project.
  • Producing a Social Marketing Plan to reduce the number of women who smoke while pregnant in Kent

Training and mentoring

At the moment we're: 

  • Training a major environmental organisation in China to plan and deliver social marketing projects
  • Training and mentoring 8 NGOs to develop sustainable environmental social marketing programmes, funded by USAID.
  • Working with Global Action Plan staff on developing a Welsh government-funded environmental project, training and mentoring practitioners, and helping them to develop their own organisational social marketing planning process.
  • Training General Medical Council staff in social marketing. 
  • Training and mentoring staff of a local Change4life project staff in South West Essex.  

Research and evaluation

At the moment we're:

  • Conducting an evaluation of a major WASH programme in Cambodia for SNV Netherlands
  • Carrying out an independent evaluation of the British Lung Foundation's Active programme.
  • Developing a segmentation model for NHS Haringey's current and future men's health programmes. 


At the moment we're:

  • Advising the British Virgin Islands' Ministry of Health on their health and wellbeing strategy, and building social marketing capacity within government departments.
  • Working with RAY, Finland's Lottery Association and largest NGO donor, to align their funding application criteria with social marketing principles, and running training events for staff. 

Learning demonstration sites

The NSMC played a crucial role in establishing the discipline of social marketing in the UK through the Learning demonstration sites scheme, funded by the Department of Health England.  Find out more about the Learning demonstration sites.

Health equity

The most important determinant of whether a person leads a “healthy long life” is not good access to healthcare services or lifestyle issues, but where a person sits on the social scale. The lower a person’s social position, the worse his or her health and the more likely they are to die prematurely. 

The NSMC provided technical input to the Marmot Review of the Social Determinants of Health, and worked with the Department of Health (England) and UCL's Institute of Health Equity to identify ways in which social marketing can be used to address the social determinants of health (SDH).  

Find out more about our work on Health equity, including reports, project case studies and video.

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  • Talk to us

    How can we help your social marketing project? Call us on 020 7799 1900.

  • Inspiring training...

    The Social Marketing Summer School provided very thorough training in the basics of social marketing and was just what I needed to get acquainted with the methodology. It was professionally organised and very inspiring.

    Julie Huibregtsen - Municipal Health Service, Rotterdam

  • Improving effectiveness...

    The NSMC continues to play an important role in improving the effectiveness of governments' and national organisations' behaviour change programmes.

    Mary Newman, Head of clinical strategies, Department of Health


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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

Read more

12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

Read more

23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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