National Social Marketing Centre

Policy & strategy

We believe that great solutions come from great strategy, and great strategy from great thinking. 

We work to ensure a clear focus on behaviour change is built into every solution right from the start of strategy and programme design. Why? Because whatever the problem, our experience has shown us that the environments that surround people - whether social, economic or structural – play a huge part in sustaining behaviours – good or bad.

Understanding what motivates and drives individuals, groups and organisations is what we do best. We use deep psychographic research techniques to help clients understand not just ‘what’ (a behaviour) but critically answer the question ‘why?’ (motivation). 

We build strategic solutions for clients by applying an expert understanding of behavioural sciences with practical application of marketing skills and techniques. This enables us to design whole-state ecologies that maximise positive behaviours. 

We help clients to develop genuinely customer-centric policy and strategy while supporting them to evolve and incorporate behavioural dimensions to everything they do.

And then we train people to do it for themselves. And that’s what makes it last.. 

Social marketing strategy - examples

The NSMC carried out a social marketing review for the World Health Organisation Europe to help determine if social marketing could be used to support the development of smoke-free programmes in Turkey and Poland. The report was supported by targeted training workshops for senior public health staff in Ankara and Warsaw. 

The NSMC helped the British Council to design a stakeholder engagement strategy for its social entrepreneurship programme in Eastern Europe.

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  • Talk to us about strategy

    Call Patrick on 020 7799 1900 to talk about how the NSMC can provide strategic advice at every stage in your behaviour change programme.

  • At the forefront...

    The NSMC is at the forefront of social marketing thinking.

    Katherine Wilson - Senior Communications Implementation Manager, National Patient Safety Agency

  • Services

    From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.

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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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