National Social Marketing Centre



Do you work in the field of social marketing, or hope to do so? Are you working to achieve positive behaviour change? If so, NSMC membership has a lot to offer you: 

Membership benefits

  • Free electronic access to the Social Marketing Quarterly, the world's premier social marketing journal;
  • Full access to ShowCase, with over 60 fully benchmarked social marketing case studies;
  • Free access to our Introduction to Social Marketing e-learning module;
  • 20% member discount on all other e-learning modules;
  • 20% discount on all NSMC publications;
  • 20% discount on all NSMC training events (including Accredited Social Marketing Award Courses);
  • Exclusive access to content and publications not available elsewhere. 

Membership costs:

Member - £99.00 + VAT

Student Member - £45.00 + VAT


The NSMC is a non-profit social interest company. We use social marketing to bring about behaviour change to improve the quality of people’s lives. Our tools and resources have been developed to help others do the same. 

The membership programme is a core part of our mission to help practitioners and organisations make their behaviour change programmes more effective.

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  • Why join the NSMC?

    As an NSMC member you'll be part of a community of social marketing practitioners and researchers, gaining:

    • Practical tools and resources
    • Training and development opportunities
    • Career advancement 
    • Profile building 
    • Practical support
    • Networking opportunities 

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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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