National Social Marketing Centre


The NSMC's social marketing online training course offers you the chance to access the expertise of our classroom courses, planning tools and resources, all at a pace, time and place to suit you. 

The online course provides an introduction to social marketing, from basic principles and terminology through to more detailed guidance on how to plan, manage and evaluate your own behaviour change programme. It also offers the chance to gain an accredited qualification. 

If your job includes trying to influence people's behaviour, whether you work in public health or financial services, in a local authority or a company HR department, then this course can help you. 


View the presentation below for sample content from the Introduction to social marketing module. The full version contains sound, video and animations. For more information on the topics covered in each module, download the full e-learning course brochure.

Buy online social marketing training

The modules are available in three options:

Course structure 

The complete course includes seven online modules, accessed via your web browser. These contain videos, animations, scenarios and quizzes with prompts and feedback to reinforce what you have learned. Each module also contains downloadable content such as guides and tools to help you to apply your new knowledge to your work.

Each module should take approximately one hour to complete. At the end of each module there is a multiple choice quiz which will test your understanding and ability to meet the learning outcomes listed at the start of each module. 


After completing the online modules, you can gain The NSMC's Level 4 Social Marketing Award, accredited by the Chartered Institute of Marketing (CIM), by passing a one hour multiple choice question assessment. 

The assessment, (purchased separately), needs to be taken under exam conditions and to be independently invigilated in order to meet the CIM’s rigorous standards. Full details on the assessment requirements are provided with course purchase or are available by calling 020 7799 1920.

After completion

We also provide classroom-based social marketing training to take you to the next stage in developing your behaviour change expertise. If you have specific training needs, contact Patrick on 0207 799 1920 or email to find out how we can help you.  

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  • Expertly designed...

    This training resource has been expertly designed using a modular approach. Each module is clear, concise and easy to navigate through.

     Health Improvement Specialist

  • Services

    From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.

    Learn more

  • Tech specs

    Our e-learning modules will run on most platforms, but we've put together a brief technical guide to what you'll need to ensure that it will run smoothly.

    Click here to see the guide.


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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award


What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?


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