National Social Marketing Centre

About us

The NSMC is the centre of excellence for social marketing and behaviour change in the UK.

Our mission is to maximise the effectiveness of behaviour change programmes. We do this by direct work with clients, and by promoting and sharing best practice.  

If you're trying to change the way people behave, then the NSMC has the expertise and resources  you need. From trying to help people give up smoking or eat more healthily, to tackling litter or underage drinking, applying social marketing techniques will enable you to develop cost-effective programmes with real impact. And our unique history and status mean that learning and sharing expertise is embedded in everything we do. 

Delivering social marketing programmes

We know that social marketing works. Applying social marketing principles results in real and measurable outcomes in terms of positive behaviour change.

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Training and mentoring

The NSMC offers a range of social marketing training and support for practitioners, including entry-level and more advanced e-learning packages, introductory courses and bespoke training and mentoring.

Resources

As a centre of excellence for social marketing, we produce high-quality social marketing resources to promote and share best practice in behaviour change, from introductory briefings and case studies right through to planning tools for experienced practitioners and academic course materials.

 
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  • Talk to us

    How can we help your social marketing project? Call us on 020 7799 1900.

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  • A crucial role...

    The NSMC plays a crucial role in raising the standard of social marketing in public health, in the UK and abroad. 

    Dr Fiona Adshead, formerly of WHO and Deputy Chief Medical Officer for England.

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  • Services

    From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.

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Latest News & Events

30 March 2016

The NSMC Level 4 Social Marketing Award Course

We are currently planning the date of our next Level 4 Social Marketing Award. Keep on eye on our website for details of this course, or alternatively contact us directly and we will then let you know when the date has been organised.

The course is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM) and has been created from The NSMC's nine years' experience of delivering social marketing training courses with input from the accreditation unit at the CIM.

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12 April 2015

NSMC is commissioned by SNV Netherlands to evaluate a water and sanitation programme in Cambodia

The NSMC has just won a major contract with the Netherlands Development Organisation SNV to evaluate one of their major water and sanitation programmes in southern Cambodia.  The WASH programme is aiming to reduce the incidence of infectious diseases through a combination of institutional capacity building and behaviour change interventions.  The evaluation project will begin in late April and will be conducting both qualitative and quantitative research in the southern part of the country to evaluate the impact of the WASH programme on rural communities.

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23 February 2015

NSMC wins new project in Kent to develop a social marketing plan to reduce the number of expectant mothers who smoke

The NSMC has just been awarded a new project helping Kent County Council to develop a social marketing plan to reduce smoking rates in pregnant women.  We will be working over the next months to co-develop a behaviour change intervention that resonates with our target audience and helps them to quit smoking for good.  We will keep you informed of how this exciting project is developing throughout March and April. 

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18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

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21 February 2014

The Chartered Institute of Marketing New Social Marketing Award

 

What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?

 

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