The NSMC is the centre of excellence for social marketing and behaviour change in the UK.
Our mission is to maximise the effectiveness of behaviour change programmes. We do this by direct work with clients, and by promoting and sharing best practice.
If you're trying to change the way people behave, then the NSMC has the expertise and resources you need. From trying to help people give up smoking or eat more healthily, to tackling litter or underage drinking, applying social marketing techniques will enable you to develop cost-effective programmes with real impact. And our unique history and status mean that learning and sharing expertise is embedded in everything we do.
We know that social marketing works. Applying social marketing principles results in real and measurable outcomes in terms of positive behaviour change.
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The NSMC offers a range of social marketing training and support for practitioners, including entry-level and more advanced e-learning packages, introductory courses and bespoke training and mentoring.
As a centre of excellence for social marketing, we produce high-quality social marketing resources to promote and share best practice in behaviour change, from introductory briefings and case studies right through to planning tools for experienced practitioners and academic course materials.